Shane Shinkle Designs Logo and Branding

Services: Logo design, Branding.

Simple, stylized, icon-based.

Problem: When creating the logo for my own personal brand, I wanted to create a monogram that consists of SSD. The problem was trying to figure out what style of font I wanted to create for each letter in the logo.

Solution: Originally, the direction of the monogram was to use a combination of a gothic and graffiti style lettering. I ended up choosing a bolder sans-serif style lettering created from the different sized circles. This allowed all of the curved parts of each letter to be the same.