Mila’s Cheesecakes

Roles: Art Direction, Logo Design, Brand Identity. Created: 2018.

Created in 2018 Mila’s Cheesecakes is owned and operated by a U.S. Marine who turned his passion for his family cheesecake recipes into a business. He wanted to pay homage to his Marine roots through the red circle and rope shown as the background of the logo, which can also be found on the many variations of the U.S. Marines logo.

The logo itself is meant to have a classic yet modern feel to demonstrate that these recipes are passed down through the generations and still made in the modern day. For his choice of brand name, he chose to name his business after his daughter Mila with hopes that one day he can pass down to her and create a generational family business.

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