Ferris Suspension Illustration

Services: Illustration, Visual Identity Design, Graphic Design.

A new perspective in style and a staple visual addition to the brand identity.

Problem: The Ferris brand message has been based around the superior suspension systems their machines use. Images related to the brand have mostly revolved around lifestyle shots. There was a need for more illustrative options for the brand imagery.

Solution: This illustration started out as a generic asset that our team could use here and there for social media posts. It then evolved into the main background to the Ferris point-of-purchase (POP) items for our dealers to use when selling mowers. The original illustration I created was in a bolder illustrative style, then adapted to further fit the Ferris brand team’s needs.