Ferris Factory Team Pattern

Services: Visual Identity Design, Graphic Design, Pattern Design.

A simple pattern for an essential upgrade to the visual identity.

Problem: While working on a new campaign for Ferris called the “Ferris Factory Team,” where our team created branding to connect all our influencers. I was tasked the job of creating a pattern to go along with the campaign.

Solution: The direction for the pattern was to use sharp geometrical shapes and the “F” from the Ferris logo. This pattern has not only been a part of the Factory Team creative, but has also been added as a background to emails, parts of the website, as well as brand literature.